Finally understand why transformation happens - so you can achieve it every time

No more hit and miss. Know exactly how to create lasting change.

Enrol here for The Memory Reconsolidation Elite Coaching Academy

If your sessions feel hit-and-miss, there’s a simple reason: you were never taught the actual mechanism that creates deep, permanent change. You were given models, theories, scripts, and techniques - but not the thing that makes any of them work.

So of course, your confidence wobbles. Of course, you freeze sometimes. It’s not you. It’s the gap in your training.

You know how good it feels when a session lands. That feeling of certainty, of watching someone shift right in front of you. You're ready to feel that way in every session - not just some of them. And now there is a way.

If your sessions sometimes feel like guesswork… you’re not alone.

You know the feeling. You're sitting with a client and something shifts - something real, something lasting. And you leave that session energised, certain, alive in your work.

But then there are the other sessions. The ones where you're working hard, trying everything you know, and privately wondering: what do I do now? Some clients shift. Others stay stuck. And half the time, you can't pinpoint why.

That inconsistency isn't a personal flaw. It isn't a lack of dedication. It's simply what happens when you've been working without the one thing no one ever taught you - the core mechanism that creates permanent change.

You were taught protocols - but not the underlying reason why transformation happens.

Here’s the bottom line: without understanding why change happens, no approach will ever feel reliable.

That’s why you can feel stuck and ask yourself, “Oh God! What do I do now?” That’s why sessions stall. That’s why your confidence falters.

You weren’t taught the one thing that makes therapy predictable, repeatable, and deeply effective.

Protocols only instruct you on what to say or do. You need to know what works and why.

Imagine stepping into every session knowing exactly what you're doing - and why it works

Imagine walking into every session with a quiet sense of certainty - knowing exactly how to guide a client toward deep, lasting change.

Imagine seeing their faces shift, their nervous systems settle, their old patterns dissolve. Not by accident, but because you understand what you’re doing and why it works.

Your sessions feel more agile, more fluid, and more creative. You feel proud and excited about your work again, every single day. Because you change lives with total confidence and reliability. 

You’re not the only one – most practitioners were never taught what actually creates real change.

You’re not the only one who wonders what to do next. You’re not the only one who worries if your successes are just flukes.

Even highly trained, highly experienced therapists hit the same wall – because they were never shown the one key mechanism of change.

This isn’t a “you problem.” It’s just that thirty years of neuroscience have gone under the radar and barely been taught.

I knew there had to be a better way. And then I found it!

I was experiencing all this too. I'd be hitting it out of the park with some clients. But with others, I'd be going round in circles. Some clients could move forward successfully. Others seemed to have an internal barrier blocking their change.

I began to understand that if the nervous system doesn't want you to change, it'll either stop you or you'll have to use every ounce of willpower you've got to override it. It's exhausting.

But my teachers only talked of befriending and regulating the nervous system. It was useful, but limited. I wanted to move beyond coping and managing. I wanted change.

That's when I heard about memory reconsolidation - and something inside me lit up.

Here it was – the missing piece I’d been searching for. Suddenly, the fog lifted. All the confusing, hit-and-miss moments finally made sense. I felt excited again. Energised. Inspired.

I could see that this wasn’t yet another technique. This was the underlying brain mechanism behind all deep transformational change – and it completely reshaped my work.

Memory Reconsolidation?

Memory reconsolidation is the only known brain mechanism that can erase trauma response. It was first discovered in the late 1990s. Before then, neuroscience didn't even believe such a thing was possible. But now we know it is.

The results I was getting with my clients changed in ways I hadn't expected - it was like chalk and cheese

Let me be straight with you. We don't need to merely befriend the nervous system anymore. We can rewrite those responses completely. This is exactly what I was searching for, so I learned everything about it.

The results I achieved for my clients changed quickly, and in ways that felt miraculous to me. So I started teaching my colleagues. They reported the same transformations, too!

"

I probably wouldn't be practising today

"I can guarantee you, I probably wouldn’t still be practising if I hadn’t joined the Academy. It’s completely changed my comfort level with doing this work. It was a big leap of faith to do it, but once I got in, I just thought, yep, this is it. It felt held and supported. In one of your testimonials, someone said you over-deliver - and that was bang on. Everything’s bite-sized, practical, and Alun is right there with us."."


Maddy Seppelt - clinical hypnotherapist

I teach memory reconsolidation how I wish someone had taught it to me.

Screenshot from a real lesson inside the Academy

Memory reconsolidation is a neuroscience breakthrough. Yet it’s often explained in a way that makes it feel intimidating or academic.

My strength – and the thing my members love most – is in turning complex ideas into clear, usable steps you can apply immediately. I make things simple and memorable.

I’m also the author of the Amazon bestseller How To Remove Trauma Response, where I first started making this breakthrough easy to understand.

No fluff, no jargon, no guessing. Just the brain’s own transformation system made simple and ready to use.

Introducing the

Memory Reconsolidation Elite Coaching Academy

Welcome to the Memory Reconsolidation Elite Coaching Academy - the complete coaching program for therapists and coaches who want to create permanent client change with clarity, simplicity and confidence.

You’ll learn the real mechanism behind personal transformation – and get the support to apply it seamlessly in your sessions so your work becomes consistently transformational and deeply effective.

A Clear Road Map For Change

You will use the 3-step roadmap to remove trauma responses and other emotional learning permanently.

Learn how to apply the principles of memory reconsolidation with your clients. Work with the certainty of a clear road map for change - whatever your modality. Dive deep into the techniques that give the brain what it needs to remove the effects of trauma.

Everything you need to create consistent, permanent client change – all in one place.

The Academy is an ongoing coaching program that brings together all the elements therapists and coaches need to master deep, permanent change.

You get the full framework and the support to apply it – without overwhelm or confusion.

  • Clear, simple teaching to get you wow-level results even in the first 90 days
  • Bite-sized training to keep you moving forward one nibble at a time
  • Follow the Learn-Apply-Improve framework for turbocharging your progress
  • Live group coaching calls twice a month
  • Live demonstrations to see how things work for real
  • A supportive community of like-minded professionals on your wavelength
  • Structured milestones so you can mark your progress
  • Daily coaching from me personally as and when you need support

Your complete transformation toolkit - at a glance.

Your Success Pathway

You’ll get simple bite-sized lessons that guide you step by step at your own pace. Each milestone builds your mastery and shows you exactly what to do next. Clear, practical lessons you can use straight away with confidence.

Your Coaching

You’ll get daily support from me inside the coaching hub, plus optional live group coaching calls twice a month. I'll be with you every step of the way as you apply your learning with your own clients.

Your Community

You’ll be part of a supportive, like-minded group of therapists and coaches who are learning the same skills as you. It’s an encouraging space to share wins, ask for help, and stay motivated as you grow -  without judgement or pressure.

Let's Put It Simply

Instead of learning hundreds of therapy approaches – master the underlying reason WHY each of them works.

When you master memory reconsolidation, you will have a deep understanding of how to make ANY therapy approach work – and even develop your own.

What Members Say About The Academy

The session was transformational

"Alun taught me some of his ideas on how to apply memory reconsolidation. Soon after, I tried them with a client I was working with. She described the session as 'transformational' and it had a real impact on her life."

LOUISE BELLAMY  //  Psychotherapist

One of the best decisions of my professional life

“Learning from Alun has easily been one of the best decisions I’ve ever made in my professional life. The Academy training has given me approaches that revolutionise how I think and work with patients, producing very real, measurable outcomes. It is so easy to understand and apply. The Academy has helped me feel more confident and be much more effective. I have had so much support here.”

TRACEY WILSON-KISSOON  //  Award Winning Trauma Informed Physiotherapist

Finally - someone who explains this in plain English

"A lot of therapy training is so dense and complicated. Then I discovered the Coaching Academy and suddenly things were in plain English. I thought, thank goodness - here’s someone who can actually put things in simple language. It feels very good to be here, and the live calls are priceless."

MICHAEL SURMON  //  Hypnotherapist

I can help clients change core beliefs permanently

"I can help clients change the deep core beliefs that have been keeping them stuck for decades, totally and permanently. The results are so profound it can be hard to describe them without sounding like you're exaggerating! I feel so lucky that I found Alun. I went from not having heard of Memory Reconsolidation to being able to perform it reliably and confidently."

DR JANE ELLIOTT  //  Coach and Professor

Beats other methods hands down

"The method is so good that, even as a beginner, I'm getting better results here than I've got as a coach with twenty years experience of other methods."

HOWIE JACOBSON //  Coach and Author

It removed a 26-year trauma wound - quickly and completely

"My client felt automatically lighter when she reflected on the traumatic experience and was not triggered by the memory as she would previously have been. She was shocked that it removed the distressing feelings around the emotions so quickly. It successfully removed a 26-year-old trauma wound. I have so much more to offer clients with this technique. It truly works."

SUSAN NWOHIA//  Therapist

I was sceptical - and now I'm a real advocate!

"I was a bit dubious to start with. I thought 'really?' And now I'm a real advocate of it. I've used it with a number of clients and actually they enjoy the process. I highly recommend it. If you don't know anything about it, find out about it. It really works."

SANDRA BURLACE  //  Psychotherapist

Everything you need to become a therapist or coach who gets consistent, reliable breakthroughs with confidence

Inside the Academy, you’re not just getting training.
You’re getting a complete system to make sure you actually apply it and get results.

Here’s what that looks like:

Apply what you learn immediately

Apply what you learn immediately

  • A bite-sized step-by-step learning journey built for action
  • The Learn / Apply / Improve system for getting results in your real life practice
  • Monthly action missions so you consistently apply what you learn and don’t fall into passive consumption
  • Thirty downloadable tools to use in your sessions so you never feel stuck again
Get unstuck fast in real client work

Get unstuck fast in real client work

  • Live group coaching calls where you bring your real cases
  • Daily coaching via the coaching hub so you never have to wait for an answer
  • A searchable reference library so you can quickly find exactly what you need, right when you need it
  • A searchable library of past live calls so you can solve real client challenges on demand in seconds
Stay supported and keep movving forward

Stay supported and keep moving forward

  • A committed therapist community so you stay motivated, supported, and have a sense of belonging
  • Study buddy system so you deepen your learning through real conversations and shared practice
  • Regular live therapy demos so you can see the skills and techniques in action
Grow your practice and attract clients

Grow your practice and attract clients

  • Therapist directory listing so clients can find you and come to you directly
  • Client referral network so you receive warm referrals instead of chasing work
Become known for your results

Become known for your results

  • Optional certification at no extra cost so you can confidently demonstrate your expertise and stand out as a recognised practitioner

These aren’t “nice-to-haves.” They dramatically enhance your results.

So how much does it cost?

Your investment in professional mastery

The Memory Reconsolidation Elite Coaching Academy is an ongoing coaching program designed to shape you into a master practitioner.
It is designed for practitioners who refuse to be average.

Academy

£125 per month

($171 USD)


Instant, unlimited access to everything inside the Academy - including the full curriculum, bite-sized lessons, the coaching hub, the live group calls, the community, the study buddy matchups and every new resource added along the way.


Coaching Provided
Group coaching program
An initial 30-minute 1:1 welcome call
Live group calls twice a month (except July)
Daily coaching via the coaching hub


What happens when you join

  • You get immediate access to everything inside the training portal
  • You’re instantly welcomed into the coaching hub and community
  • You'll find yourself in a warm, intimate group of practitioners who take their work as seriously as you do - and who will understand, without explanation, exactly what you're navigating.
  • You can start asking questions straight away
  • You’re invited to the next live call
  • You begin your first simple milestone, every lesson bite-sized for easy action
  • You're invited to a 1:1 thirty-minute welcome call with me personally

Ready to create permanent change with confidence?

Joining the Academy is an investment in your confidence, your professional future, and the depth of change you could create.

You’re stepping into a complete coaching experience built around the neuroscience of lasting transformation.

Enrol here for The Memory Reconsolidation Elite Coaching Academy

Let’s make sure this is the right fit for you...

Here are clear answers to the most common questions people ask before joining. This will help you make a grounded, confident decision.

Q. I'm not a therapist or coach. I'm not training to be a therapist or coach. And I'm not a healthcare professional who works with emotional learning. Is this Academy for me?

A. No. This Academy is designed exclusively to help professionals who help others. If you're looking for something to help your own personal growth, explore working with me 1:1 for personal therapy or coaching.

Q. How much time does this actually take each week?

A. Not as much as you think. The lessons are short and simple, and you can dip into the coaching hub as and when you need to - whatever fits your life. There’s no pressure, no deadlines, and no falling behind. You go at your own pace, and it still works.

Q. What if I miss a week… or a month?

A. Nothing breaks. Nothing resets. This is a coaching program designed to support you steadily over time, wherever you're at. You can always step back in when you’re ready - no shame, no guilt, no catching up. Everything will be waiting for you on your return, and I'll keep checking in with you either way so you always stay connected.

Q. Do I have to attend the live calls?

A. No. Live calls are optional. You’ll get daily support inside the coaching hub, and replays of the calls are always available. You will not miss out on learning or guidance if you don’t attend live. Also, you have your own timezone-based practice groups that meet monthly as an additional way to apply your learning and get support.

Q. How long do I get access for?

A. The Coaching Academy is an ongoing coaching program that costs £125/mo. You get full access for as long as you remain a member.

You can leave at any point. Yet my promise is that you'll achieve breakthroughs in the first 90 days, so even though you don't have to, you get the best results if you stay for at least three months.

Many of our members have been with us for years because the coaching and learning are indispensable to their professional development. 

Q. I'd love to be part of the Academy, but I'm not sure I can afford it?

A. That's worth taking seriously - and I'd never want anyone to stretch beyond their means. What I will say is this: many members tell me the most immediate shift isn't financial at all. It's the relief of going into sessions without dread. The energy they get back when the work feels clear and purposeful again. The confidence to take on clients they used to refer out. The financial benefits often follow - but that felt shift tends to come first.

Many members report that being part of the Academy has increased their income. How? Because they are now confident to take on a wider array of clients that they used to refer out. Being on our therapy directory and part of our client referral network has brought them new clients. More clients are giving word-of-mouth recommendations since working this way.

Q. What if I'm inexperienced or still in training? Is it suitable for me?

A. Yes. Whether you’re experienced or brand new, you’ll be guided step by step. This process works whatever your experience level, and the way it’s taught is intentionally simple and clear. You don’t need to “be good enough” before you join. It's an advantage to learn this at the start of your career rather than have to struggle for years like I did.

Q. Do I need a background in neuroscience to understand this?

A. Not at all. This isn't a coaching program about neuroscience. It's a program about how to implement a neuroscience breakthrough. Any neuroscience covered is deliberately minimal. Everything is in plain English. No jargon, no theory dumps. You’ll understand what the brain needs from your sessions, all without having to learn neuroscience. The program is practical and focused on how you work with clients to deliver lasting transformation.

Q. Will I get personalised help when I’m stuck?

A. Absolutely. That’s the point of the Academy. There’s daily support in the coaching hub, optional live group coaching calls, and an entire community of peers to help you through. You’ll never be left alone with a stuck client or a confusing moment. 

Q. How many people are in the group - will I get lost?

A. It’s intentionally intimate. You will be seen, supported, and responded to personally by me. This isn’t a community of hundreds where you're just a face in the crowd. This is a small, curated community where you really matter.

Q. What if I feel uncomfortable sharing in front of others?

A. The number one feedback I get about this community is that even people who never normally share feel comfortable sharing here - and I'm really proud of that. It's a safe community, and I'm approachable and down to earth. You won't be faced with a pompous professional when you reach out to me. Anyone who doesn't want to share on a live call can still get daily support inside the daily coaching hub and can still attend calls just to watch.

Q. What if memory reconsolidation can’t work with my kind of clients?

A. It does. The mechanism of memory reconsolidation works for all kinds emotional learning, which means it applies to almost any client: anxiety, trauma, fear, patterns, attachment, and more. The only exceptions are distress such as recent bereavement, which is a here-and-now response rather than the result of emotional learning. Memory reconsolidation is simply how brains work. So it works for your clients too.

Q. Is this safe and ethical?

A. Yes. Memory reconsolidation is an evidence-based, natural process in the brain. You’ll learn how to use it in a grounded, safe, client-led way - with full respect for ethics and pacing. Nothing forced, nothing invasive, nothing imposed. And if you've ever achieved transformation with clients, you've already done it. Here you'll learn how to do it consistently because you'll understand how it happened, so you'll be able to do it again and again.

Q. What if I realise it’s not right for me?

A. You’re safe to explore because you can leave at any time.

Q. Can I spread the payments?

A. It works this way naturally. The Coaching Academy is an ongoing coaching program that is paid monthly.

Q. How long until I see results with clients?

A. The program is designed to get you WOW level results within the first 90 days if not sooner. Those who implement the program and get support often see dramatic shifts within the first month or two. Beyond that, your skills get deeper and sharper as you dive further into the program.

Q. Why is this different from every other training I’ve tried?

A. This isn’t a modality, protocol or set of scripts. With those, you have to follow them robotically because it's never clear why they work (if they do). Here you’ll learn the underlying mechanism that makes change happen - and will get daily coaching to help you use it. You'll master the underlying roadmap for why any modality works. As a result, your guesswork turns into clarity and gives you results you can repeat consistently.

Q. Why is it a coaching program rather than a standalone course?

A. Courses don't work. The completion rates for courses are shockingly low. I am here to transform the lives of your clients - and transform your professional life. We've all bought courses that gather dust on the shelf. And all learning involves needing to ask questions when we try it for real. That's why I designed the Coaching Academy to be your ongoing resource for genuine professional mastery.

Courses put too much emphasis on self-study with low support so typically have poor results and can feel isolating.

The Memory Reconsolidation Elite Coaching Academy is different. This is a coaching program that provides high-touch access to your peers and me, so you can be guided as you apply the skills and reach genuine mastery.

Q. Do I have to discard the learning and approaches I already use?

A. No. You may have to tweak it. But that's a good thing because the tweak will make it more effective and consistent. Members tell me that they've been able to adapt their current models to this approach and make them consistently transformational. 

Q. Are the live calls recorded?

A. Yes. All live calls are recorded and typically available within an hour of the call closing. Every recording is time-stamped so you can either watch it in full, or just dive in to the part that interests you.  

Q. Can I get the live calls on audio, too?

A. Yes. We have a private podcast feed so you can listen to the live call recordings on the go. If you'd rather not be tied to a screen, we've got you covered.

Q. What level of support can I expect?

A. I'm known for overdelivering. So you get a lot of support directly from me. As well as the training that has been designed to lead you step by step in bite-sized portions, you also get the following:

  • When you join, we'll book a 30-minute 1:1 coaching call so I can understand your needs from the outset.
  • You'll have instant access to the coaching hub, where you can reach me every weekday to ask questions and get help with your cases.
  • Our live group coaching calls are twice a month.
  • You'll have an instant access to our study buddy system for accountability and practice sessions.
  • You will be part of a curated community of like-minded, helpful, smart practitioners. 
  • I'll check in with you regularly to see if there's anything you need extra support with.

Q. Is there a limit on the number of questions I can ask?

A. No. Help is unlimited. The Academy is your place to get support to transform your impact. So don't hold back. As members know, I prefer it when members ask questions. There is no limit to the number of questions or reflections you can share inside the coaching hub. The more you ask, the happier I am.

Q. Can I count this towards CPD or supervision?

A. Often yes. Please check with your professional bodies and licensing boards to check their specific policies. My own professional body, for instance, counts the live calls as peer supervision.

Q. Are there any practitioners who this isn't a good fit for?

A. Yes. This suits practitioners who are happy to lean into their clients' expertise. If your preference is to impose meaning or pathologise your clients, I'll be honest - the Academy won't be a good philosophical fit. The way we work is non-pathologising. We take the core stance that the problem makes sense. That said, if you're open to a new, more effective way of doing things, and would love to switch to a non-pathologising approach, welcome aboard.

Q. How will I know if this Academy is for me?

A. It's super simple. Do you say YES to these three questions:

  1. Are you a therapist or coach (or training to be)?
  2. Do you want consistent, reliable, lasting transformation in your work?
  3. Are you committed to mastery?

If so, the Academy is your natural home, and I can't wait to start our work together.

Ready to leave the confusion behind and step into mastery?

Imagine going into sessions feeling calm, confident, and sure of what you’re doing. You see clients shift consistently because you know what works and why - and you're a master at it.

That’s what the Academy helps you build: mastery of how to deliver what the brain needs to generate lasting, permanent transformation. So you can become the practitioner who walks into every session knowing exactly what to do - and why it works.

If that’s what you want, you’re in the right place.

Enrol here for The Memory Reconsolidation Elite Coaching Academy

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