For Therapists & Coaches
Finally understand why transformation happens - so you can achieve it every time
No more hit and miss. Know exactly how to create lasting change.
Join The Memory Reconsolidation Elite Coaching Academy
Beats other approaches
hands down
The method is so good that, even as a beginner, I'm getting better results here than I've got as a coach with twenty years experience of other methods.
Howie Jacobson
Coach & Author
Removed a 26 year old
trauma response
My client felt automatically lighter when she reflected on the traumatic experience and was not triggered by the memory as she would previously have been. She was shocked that it removed the distressing feelings around the emotions so quickly. It successfully removed a 26-year-old trauma wound. I have so much more to offer clients now.
Susan Nwohia
Therapist
From skeptic to advocate
I was a bit dubious to start with. I thought 'really?' And now I'm a real advocate of it. I've used it with a number of clients and actually they enjoy the process. I highly recommend it. If you don't know anything about it, find out about it. It really works.
Sandra Burlace
Psychotherapist
Everything You Need To Master The Approach
The Complete Curriculum
Bite-sized lessons built for action so you can apply the approach in your very next session.
Live Group Coaching and Therapy Demos
Twice a month in total. Every session is recorded, time-stamped, and searchable.
Daily Coaching From Alun, Personally
Ask anything in the coaching hub any weekday and get an answer from Alun himself.
Monthly Action Missions
A fresh, focused challenge each month so you apply what you learn instead of consuming lessons passively.
Your 1:1 Welcome Call
A private 30-minute session when you join, so Alun understands your clients and cases from day one.
A Small, Vibrant, Curated Community
A genuinely supportive group of therapists and coaches on the same journey, in a community where you're actually known.
If your sessions sometimes feel like guesswork… you’re not alone.
You know the feeling. You're sitting with a client and something shifts - something real, something lasting. And you leave that session energised, certain, alive in your work.
But then there are the other sessions. The ones where you're working hard, trying everything you know, and privately wondering: what do I do now? Some clients shift. Others stay stuck. And half the time, you can't pinpoint why. So of course, your confidence wobbles.
That hit-and-miss inconsistency isn't a personal flaw. It isn't a lack of dedication. It's simply what happens when you've been working without the one thing no one ever taught you - the core mechanism that creates permanent change.
It has completely changed my comfort level
I can guarantee you, I probably wouldn’t still be practising if I hadn’t joined the Academy. It’s completely changed my comfort level with doing this work.
It was a big leap of faith to do it, but once I got in, I just thought, yep, this is it. It felt held and supported.
I read someone say that he over-delivers - and that was bang on. Everything’s bite-sized, practical, and Alun is right there with us.
Maddy Seppelt
Clinical Hypnotherapist
You were taught protocols - but not the underlying reason why transformation happens.
Protocols only instruct you on what to say or do, not why transformation happens.
That's why learning countless therapies doesn't solve your confusion. Unless you know WHY change happens, no approach can ever feel reliable.
Instead, simply master the one thing that makes therapy predictable, repeatable, and deeply effective - memory reconsolidation.
When you do, you will have a deep understanding of how to make ANY therapy approach work – and even develop your own.
Memory Reconsolidation
Memory reconsolidation is the only known brain mechanism that can erase trauma response. It was first discovered in the late 1990s. Before then, neuroscience didn't even believe such a thing was possible. But now we know it is.
Imagine stepping into every session knowing exactly what you're doing - and why it works
Imagine walking into every session knowing how to guide your client toward deep, lasting change. Seeing their face shift, their nervous system settle, their old patterns dissolve. Not by accident, but because you understand what you’re doing and why it works.
Your sessions feel agile, fluid, and creative. You feel proud and excited about your work again, every single day. Because you change lives with total confidence and reliability.
And as your results become consistently transformational, your reputation grows. You become the practitioner everyone wants to work with, and who your colleagues admire and refer to.
Distress completely gone
At the end, she said, "It feels like a story that should have distress attached, but I can't find any." I was blown away by that. I've never come across that before.
Beverly Kidd
Integrative Counsellor and Psychotherapist
The Memory Reconsolidation Coaching Academy
The coaching program for transformational therapists and coaches
The Coaching Academy brings together everything you need to create consistent transformational change for your clients.
The Early Victory System
You start with a private 30-minute 1:1 call with Alun, so he understands where you are, the clients you work with, and what you most need help with from day one.
From there, you follow a structured plan designed to get real aha-moment client breakthroughs within your first 30 days.
Your Step-by-Step Path to Mastery
Master the underlying mechanism of change through clear, simple lessons.
Alun is known for fun, doodle-based learning that makes even complex ideas suddenly click - and shows you exactly how to use them with your clients.
Each lesson takes just a couple of minutes, so you can keep moving forward towards mastery, even when time is short.
Daily Coaching Hub
Ask Alun anything on any weekday and get a personal answer. There's no limit on how many questions you bring.
Alun also checks in with you regularly, so you are always supported and it is easy to get help.
Live Case Conference Calls
Every month (except July), join our live case conference group call. Bring your own real client cases and get direct help to understand what’s happening, where you might be stuck, and what to do next.
Can't make it live? Every call is recorded and available the same day, fully time-stamped, plus available on the go through a private podcast feed.
Live Therapy Demos
Every month (except July), watch Alun demonstrate the techniques live in a real therapy session. For many members, this is where the deepest learning actually happens, seeing the work in action.
You can even volunteer as the client yourself and experience the technique firsthand.
Monthly Action Missions
Every month, you’ll get a brand-new mission. Each is a short practical challenge designed to get you actively using and sharpening your skills.
Each mission is only available for that month, creating a shared focus and a real buzz as members experiment, practise and discover together.
A Community to Learn & Grow With
You’ll be surrounded by supportive fellow practitioners who are as committed to becoming exceptional at this work as you are.
Ask for help when you’re stuck, get fresh perspectives on your client work, and find practice partners to sharpen your skills between calls.
A Network To Grow Your Practice
Once you’ve been in the Academy for 3 months, you can be listed in our therapist directory, helping prospective clients find and contact you directly.
The community itself also acts as a client referral network, where members can confidently refer clients to practitioners they know are trained in this work.
It's much more than I actually expected in this academy, and you will find the same thing
I really, really grew in confidence, and I feel so much more competent now. I even raised my prices finally because I finally feel confident and that I'm really worth what I charge.
Ugi Mueller
Transformational Coach
What's It Actually Like Inside The Coaching Academy
You’ve seen what’s included. But what does it actually feel like to be a member?
Here’s a little glimpse inside...
You join - and we quickly get to know each other
We start with a private 30-minute call together. I get to know you, the clients you work with, where you feel confident and where you’d most like to grow.
And because the Academy is deliberately kept relatively small, I know who you are. And so does the rest of the community.
You say hi - and people rush to welcome you
One of the first things you'll notice is just how friendly it is here. We have a lovely community of people.
Introduce yourself, and fellow therapists and coaches pop up to welcome you aboard and make you feel part of the community.
You learn something and use it with a client right away
All training is short and to the point. You just spend a couple of minutes at a time with one of my doodle-based lessons.
It clicks because it's designed to be simple to follow. So you find yourself trying it with a client later that day.
Screenshot of an actual lesson
It was transformational
Alun taught me some of his ideas on how to apply memory reconsolidation. Soon after, I tried them with a client I was working with. She described the session as 'transformational', and it had a real impact on her life.
Louise Bellamy
Psychotherapist
You always have somewhere to take your questions
As you use what you learn with real clients, questions naturally come up. We have a culture where questions are encouraged and celebrated.
You don't have to wait for a live call or figure things out alone. I'm in the Coaching Hub every weekday ready to answer your questions - and there's no limit to how many questions you can bring.
We unpick your cases together on our live calls
You can get a 1:1 hotseat with me. I'll unpack your case with you and help you decide where to take the work next. You leave confident about your next steps.
Or you can just attend and watch. You can learn as much from another member's case as you do from your own.
Monthly Missions get everyone experimenting together
You can take part in our popular monthly missions. There's a new one every month - short, action-based training you can put straight into practice.
Share in the buzz as we all compare notes, share breakthroughs and learn from each other’s experiments.
You don’t just learn the theory - you see what it looks like in real sessions
In my live therapy demo sessions, I work live while Academy members watch. You see what the ideas look like in practice.
Not a polished highlights reel where everything conveniently goes to plan. But a real session in real time, with all the unexpected turns that it can bring.
Afterwards, you get to quiz me on what happened and why. You can even volunteer to be the client yourself.
You feel excited about your work because you get results
You know what you’re doing and why. When something unexpected happens, you know how to make sense of it and get back on track.
You feel agile in your sessions. You get incredible wins.
And you look forward to your day. You feel confident and satisfied in your work. Because you know you are getting great at creating transformational change.
My clients change their core beliefs permanently
I can help clients change the deep core beliefs that have been keeping them stuck for decades, totally and permanently.
The results are so profound it can be hard to describe them without sounding like you're exaggerating! I feel so lucky that I found Alun.
I went from not having heard of Memory Reconsolidation to being able to perform it reliably and confidently.
Dr. Jane Elliott
Coach and Professor
There's a good chance you'll feel like
you've found your people
There are certain ways of thinking that tend to bring us together.
We’re non-pathologising. We’re interested in understanding why someone’s response makes sense rather than deciding what’s "wrong" with them.
We believe genuine transformational change is possible.
We’re curious when something doesn’t work rather than blaming the client or ourselves.
We’d rather understand the principles that make change happen than follow somebody else’s script.
We trust our clients. We don't assume we know their experience better than they do.
So if you've ever felt a little out of step with some of the norms of the therapy and coaching world, you may well find yourself thinking:
Thank goodness. There are other people here who see the work the way I do.
Hi, I'm Alun...
I’m a therapist, coach, and author of the Amazon bestselling book How To Remove Trauma Response.
I became fascinated by memory reconsolidation because it finally answered the question that had frustrated me for years: why does therapy sometimes create extraordinary change - and sometimes not?
Once I understood the answer, I became obsessed with making it practical and consistent. I developed simple ways to apply it in real sessions and got incredible results compared to how I worked before.
I began teaching other therapists and coaches to do the same. I found that, when they started working this way, their results transformed too.
I make complicated things simple
I don't go in for lots of jargon or needlessly complicated explanations. I want to understand how something works. Then I explain it so simply that you can actually use it.
That's why my teaching is full of doodles and plain-English explanations. My job isn't to make myself sound clever. It's to help you understand the ideas well enough to use them.
Screenshot of a live coaching call inside the Academyy
Finally - someone who explains this in plain English
A lot of therapy training is so dense and complicated. Then I discovered the Coaching Academy and suddenly things were in plain English.
I thought, thank goodness - here’s someone who can actually put things in simple language.
It feels very good to be here, and the live calls are priceless.
Michael Surmon
Hypnotherapist
And I'm here to help you
I answer your questions personally every weekday. I run the live calls. I demonstrate the work. I check in with you.
It's really relaxed here too. I'm not one for airs and graces. So I won't act like some distant expert you have to be on your best behaviour around.
You can ask me anything. Tell me when you don’t understand something. Disagree with me. It's all welcome.
I don't just want you to know about memory reconsolidation. I want you to become exceptionally good at using it.
Ready to get really good at creating transformational change?
Join the Memory Reconsolidation Coaching Academy
Inside the Academy, you’ll have everything you need to master transformational change:
One of the best decisions of my professional life
Learning from Alun has easily been one of the best decisions I’ve ever made in my professional life. The Academy training has given me approaches that revolutionise how I think and work with patients, producing very real, measurable outcomes.
It is so easy to understand and apply. The Academy has helped me feel more confident and be much more effective. I have had so much support here.
Tracey Wilson-Kissoon
Award-Winning Trauma-Informed Physiotherapist
So how much does it cost?
Your investment in professional mastery
The Memory Reconsolidation Elite Coaching Academy is an ongoing coaching program designed to shape you into a master practitioner.
It is designed for practitioners who refuse to be average.
Join The Coaching Academy
Quarterly: £375 every 3 months ($496 USD)
Annually (Get 3 months FREE): £1,125 per year ($1,488 USD)
All for just £3.08 ($4.07 USD) per day when bought annually
What happens when you join
- You get immediate access to everything inside the training portal
- You’re instantly welcomed into the coaching hub and community
- You'll find yourself in a warm, intimate group of practitioners who take their work as seriously as you do - and who will understand, without explanation, exactly what you're navigating.
- You can start asking questions straight away
- You’re invited to the next live call
- You begin your first simple milestone, every lesson bite-sized for easy action
- You're invited to a 1:1 thirty-minute welcome call with me personally
Let’s make sure this is the right fit for you...
Here are clear answers to the most common questions people ask before joining. This will help you make a grounded, confident decision.
Q. I'm not a therapist or coach. I'm not training to be a therapist or coach. And I'm not a healthcare professional who works with emotional learning. Is this Academy for me?
A. No. This Academy is designed exclusively to help professionals who help others. If you're looking for something to help your own personal growth, explore working with me 1:1 for personal therapy or coaching.
Q. How much time does this actually take each week?
A. Not as much as you think. The lessons are short and simple, and you can dip into the coaching hub as and when you need to - whatever fits your life. There’s no pressure, no deadlines, and no falling behind. You go at your own pace, and it still works.
Q. What if I miss a week… or a month?
A. Nothing breaks. Nothing resets. This is a coaching program designed to support you steadily over time, wherever you're at. You can always step back in when you’re ready - no shame, no guilt, no catching up. Everything will be waiting for you on your return, and I'll keep checking in with you either way so you always stay connected.
Q. Do I have to attend the live calls?
A. No. Live calls are optional. You’ll get daily support inside the coaching hub, and replays of the calls are always available. You will not miss out on learning or guidance if you don’t attend live. Also, you have your own timezone-based practice groups that meet monthly as an additional way to apply your learning and get support.
Q. How long do I get access for?
A. The Coaching Academy is an ongoing coaching program that costs £375 per quarter - or you can join annually and get 3 months free. You get full access for as long as you remain a member.
You can leave at any point. Many of our members have been with us for years because the coaching and learning are indispensable to their professional development.
Q. I'd love to be part of the Academy, but I'm not sure I can afford it?
A. That's worth taking seriously - and I'd never want anyone to stretch beyond their means. What I will say is this: many members tell me the most immediate shift isn't financial at all. It's the relief of going into sessions without dread. The energy they get back when the work feels clear and purposeful again. The financial benefits often follow - but that felt shift tends to come first.
Many members report that being part of the Academy has increased their income. How? Because they are now confident to take on a wider array of clients that they used to refer out. Being on our therapy directory and part of our client referral network has brought them new clients. More clients are giving word-of-mouth recommendations since working this way.
Also, the investment is cheaper than a daily coffee. And an entire quarter of deep learning and coaching costs less than most weekend training programs that offer zero ongoing support.
Q. What if I'm inexperienced or still in training? Is it suitable for me?
A. Yes. Whether you’re experienced or brand new, you’ll be guided step by step. This process works whatever your experience level, and the way it’s taught is intentionally simple and clear. You don’t need to “be good enough” before you join. It's an advantage to learn this at the start of your career rather than have to struggle for years like I did.
Q. Do I need a background in neuroscience to understand this?
A. Not at all. This isn't a coaching program for neuroscientists. It's a program about how to implement a neuroscience breakthrough. Any neuroscience covered is deliberately minimal. Everything is in plain English. No jargon, no theory dumps. You’ll understand what the brain needs in your work, all without having to learn neuroscience. The program is practical and focused on how you work with clients to deliver lasting transformation.
Q. Will I get personalised help when I’m stuck?
A. Absolutely. That’s the point of the Academy. There’s daily support in the coaching hub, optional live group coaching calls, and an entire community of peers to help you through. You’ll never be left alone with a stuck client or a confusing moment.
Q. How many people are in the group - will I get lost?
A. It’s intentionally intimate. You will be seen, supported, and responded to personally by me. This isn’t a community of hundreds where you're just a face in the crowd. This is a small, curated community where you really matter.
Q. What if I feel uncomfortable sharing in front of others?
A. The number one feedback I get about this community is that even people who never normally share feel comfortable sharing here - and I'm really proud of that. It's a safe community, and I'm approachable and down to earth. You won't be faced with a pompous professional when you reach out to me. Anyone who doesn't want to share on a live call can still get daily support inside the daily coaching hub and can still attend calls just to watch.
Q. What if memory reconsolidation can’t work with my kind of clients?
A. It does. The mechanism of memory reconsolidation works for all kinds emotional learning, which means it applies to almost any client: anxiety, trauma, fear, patterns, attachment, and more. The only exceptions are distress such as recent bereavement, which is a here-and-now response rather than the result of emotional learning. Memory reconsolidation is simply how brains work. So it works for your clients too.
Q. Is this safe and ethical?
A. Yes. Memory reconsolidation is an evidence-based, natural process in the brain. You’ll learn how to use it in a grounded, safe, client-led way - with full respect for ethics and pacing. Nothing forced, nothing invasive, nothing imposed. And if you've ever achieved transformation with clients, you've already done it. Here you'll learn how to do it consistently because you'll understand how it happened, so you'll be able to do it again and again.
Q. What if I realise it’s not right for me?
A. You’re safe to explore because you can leave at any time.
Q. Can I spread the payments?
A. It works this way naturally. The Coaching Academy is an ongoing coaching program. You can choose whether to pay quarterly or annually.
Q. How long until I start to get my first results with clients?
A. The program is designed to get you WOW level results within the first 90 days, if not sooner. Those who implement the program and get support often see dramatic shifts within the first month or two. Beyond that, your skills get deeper and sharper as you dive further into the program.
Q. Is there a limit on the number of questions I can ask?
A. No. Help is unlimited. The Academy is your place to get support to transform your impact. So don't hold back. As members know, I prefer it when members ask questions. There is no limit to the number of questions or reflections you can share inside the coaching hub. The more you ask, the happier I am.
Q. Why is it a coaching program rather than a standalone course?
A. Courses don't work. The completion rates for courses are shockingly low. I am here to transform the lives of your clients - and transform your professional life. We've all bought courses that gather dust on the shelf. And all learning involves needing to ask questions when we try it for real. That's why I designed the Coaching Academy to be your ongoing resource for genuine professional mastery.
Courses put too much emphasis on self-study with low support so typically have poor results and can feel isolating.
The Memory Reconsolidation Elite Coaching Academy is different. This is a coaching program that provides high-touch access to your peers and me, so you can be guided as you apply the skills and reach genuine mastery.
Q. Do I have to discard the learning and approaches I already use?
A. No. You may have to tweak it. But that's a good thing because the tweak will make it more effective and consistent. Members tell me that they've been able to adapt their current models to this approach and make them consistently transformational.
Q. Are the live calls recorded?
A. Yes. All live calls are recorded and typically available within an hour of the call closing. Every recording is time-stamped so you can either watch it in full, or just dive in to the part that interests you.
Q. Can I get the live calls on audio, too?
A. Yes. We have a private podcast feed so you can listen to the live call recordings on the go. If you'd rather not be tied to a screen, we've got you covered.
Q. Can I count this towards CPD or supervision?
A. Often yes. Please check with your professional bodies and licensing boards to check their specific policies. My own professional body, for instance, counts the live calls as peer supervision.
Q. Are there any practitioners who this isn't a good fit for?
A. Yes. This suits practitioners who are happy to lean into their clients' expertise. If your preference is to impose meaning or pathologise your clients, I'll be honest - the Academy won't be a good philosophical fit.
The way we work is non-pathologising. We take the core stance that the problem makes sense. That said, if you're open to a new, more effective way of doing things, and would love to switch to a non-pathologising approach, welcome aboard.
Q. How will I know if this Academy is for me?
A. It's super simple. Do you say YES to these three questions:
1. Are you a therapist or coach (or training to be)?
2. Do you want consistent, reliable, lasting transformation in your work?
3. Are you committed to mastery?
If so, the Academy is your natural home, and I can't wait to start our work together.
Ready to leave the confusion behind and step into mastery?
Enrol here for The Memory Reconsolidation Elite Coaching Academy
14-day money-back guarantee