As a guitarist, there’s a song I hated playing in front of an audience.

It had an intricate lead bit – right at the very beginning!

It’s not that I *couldn’t* play it. I wrote it! But I’d mess it up a lot.

Sometimes, perfect. Other times, my fingers would turn to spaghetti.

Therapy and coaching was once like that song. With some clients, it would go brilliantly, resulting in massive lasting change.

With others, I’d do seemingly the same things but get nowhere.

Then I learned and mastered memory reconsolidation. The outcome? Consistent reliable success.

These days, I’m pretty happy to play that song I told you about. Even so, it still gives me the jitters.

But therapy and coaching? I now know exactly what to do, so I feel calm and confident every time.

The secret? I simply follow the neuroscience.

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