There’s a question that’s so crucial that Uber won’t even send a driver without it.
The app wants to know where I want to go.
It’s not enough to know where I’m at.
It wants to know where I want to be instead.
With your clients, it’s not enough to know where they’re at.
You need to clarify what they want instead.
Otherwise, how can you set off in the right direction.
And how will you know you’ve arrived.
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